Building Owners: Essential Luxury Washroom Trends and Opportunities

Building Owners: Essential Luxury Washroom Trends and Opportunities

Like everything in business, when it comes to finding the right luxury, compliant washroom for a building the factors a business owner needs to consider are ever-changing.

Paul Edmond Salon London window store front

Why is the right choice vital for any venue or project?

Because few spaces within a building speak to the ethos, the design, the attitude to usability and the attention to detail within a property like an extremely well designed and executed washroom.

With Q2 just around the corner, we asked Fitzroy of London Director Bradley Culmer to reveal his essential advice for building owners:

1, Access design innovation:

Brad, a luxury washroom design influencer who has worked on ultra-high-end hotel, private club and commercial projects around the world, explained that clients are increasingly requesting clean-cut, minimalistic washroom accessories like grab rails in dark bronze and anthracite finishes.

He added that building owners should seek out the latest thinking in design and product innovation to create an extremely impactful premium washroom space.

“We work extremely hard to create accessibility compliant washroom accessories to match the latest brassware from brands like Gessi, Dornbracht and Axor. Plus we can offer pacesetting features such as a removeable option many owners, especially hotel owners, particularly value. Making sure a project has taken the most current trends and developments into account means the best possible result for a washroom space.”

2, Leverage a clear opportunity:

The Fitzroy of London Director added that varying levels of awareness of the benefits a design-led, cutting edge compliant washroom can bring mean represents a way for buildings to stand apart.

“A prestige washroom in a prestige building shows that equality, social awareness and a deep understanding of design have been placed at the very core of the building itself.

“While other buildings in a market may have fallen into the error of thinking that hospital-type washrooms are the only way to ensure a compliant washroom, owners of buildings with luxury washrooms often use the space to proudly promote that their venue is unapologetically different from ‘the norm’.”

3, Remember a simple washroom design rule:

Brad, whose award-winning work on high-end destinations such as private clubs and world-class hotels is well known among the prestige hospitality industry, urged owners to “speak to a specialist to understand what can be achieved from an accessible washroom as opposed to just having a room no one wants to use”.

He concluded by outlining a simple approach an owner can use to test whether a washroom is everything it needs to be to impress prestige clients.

“At its core the mindset behind a spectacular washroom space is clear, proven and never-changing. A luxury washroom must combine high-grade, tactile finishes with expertly designed products in an extremely aesthetically pleasing way that’s beautiful to the eye.”

How Fitzroy of London Can Help

Our clients know that a truly prestigious venue or residence needs to be the sum of its parts. This means every element has to be genuinely luxurious, in harmony with the entire project and ultimately created with a cutting edge ‘wow’ factor.

That’s why the Fitzroy of London’s specialists are trusted by ambitious property owners across the world to help envision, develop and deliver high end washrooms with sumptuous quality and attention to detail.

The team, led by global accessible washroom design influencer Brad Culmer, can help deliver a head-turning washroom in three essential ways:

The Bolsover Collection

  • Exclusivity meets inclusivity:

And, most of all, flexibility too. That’s because property owners have no need to compromise on washroom quality or visual impact to meet compliance or design needs.

Fitzroy of London’s peerless service combines compliance know-how with customisable design and finish options, from classic to ultra-contemporary, to create crafted washroom fixtures and fittings designed to celebrate their surrounds while satisfying every compliance and specification need.

  • Luxury with durability in its DNA:

Fitzroy of London’s renowned luxury washroom experts can draw on two decades of experience within the NYMAS Group.

This means the NYMAS Group’s exceptional knowledge of supplying products designed for enduring performance in high-volume settings is also found at the heart of Fitzroy of London’s premium creations.

  • Project ethics…in every detail:

The world’s leading properties don’t simply ‘meet’ compliance, design, accessibility and ethical standards. They stand apart by raising the bar.

Our clients are proud to show every single building user that their world-class property leads from the very pinnacle of inclusivity and innovation.

Fitzroy of London offers both a bespoke Studio Fitzroy option, with in-house designers working in partnership with your team, and a range of core Collection finishes featuring contemporary and classic choices.
To discuss your property and plans with a Fitzroy of London specialist call + 44 203 773 1050 or email

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