Fitzrovia, London

by Fitzroy of London

Fitzrovia is an inner London district with a mix of homes, commercial premises, medical and educational institutions. The neighbourhood has wide disparities of wealth with the district frequently described as an urban village having a bohemian history, upmarket and home to some celebrities. Media reports often describe the area as ‘trendy’, ‘glamorous’, and ‘swanky’.

The area was first referred to as Fitzrovia in the 1930s, being named after the Fitzroy Tavern on Charlotte Street, where a group of writers used to gather. Before then the district did not have its own name and was known by its major streets and places like Tottenham Court Road, Fitzroy Square and Great Titchfield Street. It was often referred to as part of the West End.

Once home to such writers are Virginia Woolf, George Bernard Shaw and Arthur Rimbaud, Fitzrovia is more lately known as a media and advertising hub.

Where is Fitzrovia?

Fitzrovia lies about 1 mile (1.6km) north of Trafalgar Square in London. It is near the West End, situated partly in the London Borough of Camden and partly in the City of Westminster.

Population and Employment:

There are about 8,000 residents in the neighbourhood and around 50,000 people work there.

There is a large media industry in Fitzrovia. The BBC’s New Broadcasting House and other BBC buildings are on the western edge of the neighbourhood. Many advertising, digital media and public relations companies are based in Fitzrovia.

There are many architectural and engineering firms in Fitzrovia. Arup and Make are based in Fitzroy Street. There are also several design practices.


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