The Stratford,

Design. Manufacturing. Installation

The Challenge

What happens when a high-end, prestige hospitality space demands a compliant washroom designed to truly work in harmony with its surroundings? Thankfully, this exact challenge cuts to the very core of Fitzroy of London’s passion: fusing inclusivity with uncompromising exclusivity. A spectacular destination hotel, The Stratford in London features a triple-height lobby and sky terrace leading to an imposing glass atrium. Its aim? To evoke the timeless glamour and maverick social spirit of New York’s legendary long-stay hotels.

The interiors, by renowned designer Space Copenhagen, meld Scandinavian style with old-world opulence via serene pastel tones, natural timbers and elegant stone bathrooms.

Our Approach

The Stratford now features luxurious Gosfield washroom fixtures and fittings designed to celebrate, and integrate with, the venue’s uber-luxurious design.

The design-led products were selected thanks to their simple lines and stylish finish; both aspects ideal for working perfectly with the interior design scheme set out by Space Copenhagen. Because the products chosen are removable and can be uninstalled, the hotel now enjoys an adaptable but unapologetically cutting-edge answer to the challenge of making inclusivity meet world-class exclusivity. Most of all: it’s the result of taking an ambitious, demanding approach to accessible washroom design.