Facing Down the Challenge
Why Fitzroy of London Choose 2020 to Launch a Brand New Look
Valued Fitzroy of London clients may have noticed a few changes including the launch of an all-new website designed to better showcase our core The Collection products as well as proudly outline our portfolio samples and renowned Studio Fitzroy design house services.
But why pick 2020, with all the challenges everyone faced this year, to make a new look happen?
Craig Anderson, Managing Director of NYMAS Group, explained that the first COVID-19 lockdown period meant a chance to launch a hunt for improvements in how Fitzroy of London looks and feels for everyone who works with his team.
“Earlier this year we look a hard look at our brand message, how we communicate with our clients and even how we communicate within the business."
“That’s why the work we launched to sharpen our brand language, enhance our marketing and refresh our website was matched by internal schemes – like staff promotions, employee of the month and a new staff newsletter – to work in the best way possible within our specialist team too.
“The new website sits at the heart of all of these achievements as it aims to give a clearer, easier way for clients like designers and architects to understand the full scope of our luxury products and bespoke services.”
Craig added that an “extensive customer feedback exercise has been carried out, and will continue, to further hone the improvements seen this year as we enter 2021”.
To kindly make us aware of your views about any aspect of your Fitzroy of London experience or – as always – to find out how we can help create a world-class luxury washroom together simply contact the Fitzroy of London team.